Sharing your brand’s story is extremely important in growing your community and presence; but without capitalizing on your Instagram account to share it, you might as well be using the ‘gram as a hobby. This direction would be a missed opportunity to spread value and be compensated for that value’s worth. That is why, while building your Instagram you must take action and create an online experience for your community. Having an online experience is what takes your business to the next level, and helps solve the problems and challenges of your community. Your business should be the solution that gives them their biggest desires in the market you choose to target.
There are five main steps to creating an online experience, and I am going to outline these steps to help you understand their importance and how to execute them. The first step is your content. As I said in my previous post, you want to ensure your content is on brand, visually appealing, helpful and supportive of your community, and draws them in to visit the link in your Instagram bio. This brings us to the next step, your landing page. This page tells your followers that if they desire to have more information about who you are and what you offer, they should provide an email address, and in turn you will give them a link to your webinar. This webinar will provide them tremendous value and share with them what pain points you solve for them.
The third step in the online experience is offering them to take a call with you. By the time your followers have provided an email address and listened to your webinar, they are going to want to set up an appointment. At the end of your webinar if they want to learn more you have them complete an application; and if they are a good fit for your company, then you sign them up as a client. Not everyone will complete an application, and that is fine and to be expected. When that happens, you enter the fourth step, you email them valuable content. These emails are not encouraging them to buy anything, you are simply sharing with them the value your business offers, such as podcasts, newsletters, and any kind of information that will help your audience out. Then at the final step, you give them access to your more in ways, an event you are attending that they can go to and meet you in person, or an event you are hosting. In this final stage, you want to make sure you are offering those on your email list more than what they get via email. As time goes on, your valued offerings should increase, in the hopes that they will decide that they want their problem solved by you.
Successful businesses are built to address the needs of a community, and be a solution to the problem. Sometimes they are problems clients do not realize they have until they are presented to them. When creating Authority Life, the desire was to help influencers become omnipresent in their communities. We know the power of Instagram, and we also know entrepreneurs don’t have the time to build and grow their businesses, run their social media accounts, create funnels, landing pages, and much more at the same time. So we decided to do something about it. In developing your business, ensure you are seeking to solve a need. Then create a well-curated Instagram account and an online experience that will leave your followers wanting more and more value from you. To the point where they decide to click on the landing page link in your bio, fill out their email address, watch your webinar, complete an application, and opt to keep getting valuable information from you via email. Then you will watch your business grow, expand, evolve and do more to help solve problems and satisfy desires.
Instagram coupled with an online experience is essential to being an authority in your community. Follow the five steps: creating content; building a landing page; setting up a call; emailing them valuable content; and giving them access to more value through a special offering; and you will see magic happen in your business. If this sounds like a daunting process, then Authority Life would love to set up a call with you and discuss how to help you.